Atmosphere recently launched the Friendship 2.0 survey on behalf of MWEB. The survey was created by us (and carried out by TNS) to fill the information gap locally on how social networking is changing relationships and position MWEB as the experts on web in SA. There have been some great media results including extensive radio, print and online coverage. Here are some of the findings: Users in South Africa The survey revealed that the average age of Facebook users in South Africa is 33; ... Read More

January 2009 Paarl, South Africa: KWV Wines will start 2010 with the launch of a global online marketing campaign. The activity will include the launch of a new website, http://www.kwv-wines.com, with closely integrated social media elements such as online videos and content on Facebook and Twitter. Two blogs will also be launched as part of the activity to give consumers a behind the scenes view of how the wines are produced: www.life.kwv-wines.com (for the KWV Lifestyle and KWV Reserve brands) and www.style.kwv-wines.com ... Read More

Atmosphere recently launched the Kulula beach index for kulula.com. We worked with a freelance economist to figure out the cheapest beach destinations in South Africa - just in time for the summer holiday season. To get the figures we looked at the price of fish & chips amongst other typical holiday costs for a family of four. Stillbaai in the Western Cape came out as the cheapest and Camps Bay in Cape Town (maybe not surpisingly) came out as most expensive. The ... Read More

Based on the insight that most people’s inflight entertainment for short haul trip these days is on there iPod we have put together a pilot podcast that is now available on the kulula air home page. The idea was to find some interesting local personalities to interview that would be of interest for both business and leisure travellers on the airline. We invited Seth from 2oceansvibe, brad from beer salon &Union, Thierry from Z News and The Kings of Vegas along for ... Read More

Late last year we launched a blog for KWV Wines in a collaboration with our sister agency Mnemonic. The blog is designed to give a behind the scenes view of KWV Wines and the people that run it to consumers around the world. Atmosphere was responsible for the social media strategy and we'll be developing content throughout 2010. A large amount of the content will be created as digital video for example this piece on climate change released to coincide with the ... Read More

Our client, Sanlam Private Investments (SPI), turned 10-years-old in 2009 and Atmosphere suggested that it launch an Innovation Awards campaign among students to celebrate this milestone. We chose to run them in creative fields which would appeal to SPI’s high net worth clients who have a passion for the finer things in life (interior design, culinary arts, jewellery design and fashion design are examples). We set to work finding the crème de la crème of educational institutions in these categories and challenged ... Read More

Results from Sanlam Investment Management (SIM) Investor Confidence Index - a monthly survey conducted by the Institute of Behavioral Finance (IBF) among institutional investors and financial advisors Cape Town, November 2009: The November results of the Sanlam Investment Management (SIM) Investor Confidence Indices survey reflected that respondents increasingly consider the equity market to be expensive. Together with a view of an expensive market, expected returns from equities continue to decline. Frederick White, head of SIM asset allocation research said, “The Valuation Confidence Index dropped to ... Read More

The ghd style lounge is now in its second year and touring Cape Town, Joburg and Durban at the moment. Conceived by Atmosphere the event is (as far as we know) the world's only pop-up hair salon. We've worked with sister agency Hammer to create the travelling salon and Cow to create the digital elements of the campaign. The activity was designed to create multiple touchpoints with consumers integrating PR, social media and events to educate and inspire consumers. A limited number of ... Read More

We've just been appointed alongside our sister agency Mnemonic to manage a global social media campaign for KWV. The activity will including creating a blogging strategy, multimedia content and a series of promotions. The campaign has a global audience and aims to capitalise on  the interest in South African culture in 2010. The activity launches in December so we'll share the details then. Read More

We're really proud of our first Bookmark Award for the social media campaign for Steri Stumpie. We were up against some fierce competition and given the activity was only four months old when we submitted the entry I think we did pretty well. If you want to know more about our work, alongside King James RSVP and Mnemonic  for Steri Stumpie check out this post  or visit the Steri blog.  Read More