This is who we're currently working with. Corporate division clients: Amway South Africa Coast2Coast Lithotech MWEB Business Sanlam Corporate Sanlam Investment Management The ARA - Industry Association for Responsible Alcohol Use Truworths Union-Swiss Consumer division clients: 24.com Baileys Original Irish Cream Liqueur Fitflop ghd hair MWEB Home and MWEB Corporate Silverstar Casino Sloggi Tile Africa KWV Kulula.com Triumph International Read More

In The City, a relatively new client still of ours was featured in Sunday Times Lifestyle Magazine last weekend. Sean is one of the two co-owners and one of the things we want to do for them is get across the very personal approach that they take to their business (which this profile piece does nicely). I'm just looking at renting an apartment in Buenos Aires for a holiday later in the year so I know from personal experience, seeing that there ... Read More

Atmosphere is hiring! We are looking for a new Regional Managing Director for our Johannesburg office. The ideal candidate is someone with at least 10 years of PR experience; who has passion for the consultancy environment; who is a great team leader; and who has impeccable client service, media relations and new business development skills. Responsibilities include: · Being accountable for the successful marketing and development of the Johannesburg office of Atmosphere Communications · Management responsibility of a team of Account Managers and Assistants · ... Read More

Is the worldwide economic crisis as bad as it seems? Asset manager Sanlam Investment Management (SIM) runs a monthly survey of investor sentiment and the July results showed that, while there certainly was still a lot lof ‘bad news’ about, it may also be a good time to buy shares inexpensively – as the Cape Argus noted here. Julie Read More

One of our bluechip clients, Sanlam Employee Benefits, conducts South Africa’s widest retirement industry survey each year. This year’s results indicated there was cause for some alarm. Most South Africans won’t have enough money to retire on. The Mail&Guardian offered some sound advice about starting to save early for your golden years! Download the PDF for the full article Julie Read More

One of our new clients is Coast2Coast, a private equity company started by two ambitious ex-Zimbabweans. Using a modified version of the business model of Warren Buffet, the world’s second richest man, Coast2Coast is acquiring some of SA’s most exciting entrepreneurial companies and planning to list on the stock market them in new ‘clusters’. Here is the Financial Mail’s take on the innovators. Julie Read More

We're helping to launch the very first Baileys Fashion Weekend at the moment - a pop-up store held during Virgin Mobile Cape Town Fashion Week. If you fancy coming along join the Facebook Group. Baileys Fashion Weekend Celebrates Shopping Local Baileys®, the world’s no 1 selling cream liqueur, has partnered with The Runway and personal stylist Robyn Cooke, to become the headline sponsor of The Baileys Fashion Weekend, a first of its kind fashion event taking place on 16-17th August 2008. The Baileys Fashion ... Read More

Ah it's always nice to spot a new marketing trend. Alternate Reality Games or A.R.G.s have been around for a while in the states and the trend is starting to take off in South Africa. Wikipedia describes them thus: An alternate reality game (ARG) is an interactive narrative that uses the real world as a platform, often involving multiple media and game elements, to tell a story that may be affected by participants' ideas or actions. The form is typified by intense player involvement with ... Read More

Eugene van Zyl (The Leopard's Leap winemaker) was interviewed in the Sunday Times recently. Here's the article. Read More

Atmosphere was responsible for the media and celebrity invitations to the ultra-glamorous launch of Silverstar Casino in April 2008. The event has now achieved over R1 million of coverage including cover features in three publications and social pictures in local community and national media. A retainer client, Silverstar Casino is the sixth and final licensed casino to be opened in Gauteng. Positioned as “not the usual” casino, the venue is comprised of gaming floors, restaurants, children’s entertainment areas, a magnificent hotel and ... Read More