Cape Town, July 2009: The team at Atmosphere is serious when it comes delivering on our PR promises to clients. But Atmospherians are also very committed to making a difference in an area which we are all passionate about - that of the magic of the spoken and written word, which off course, is the basis of any good PR campaign. And although literacy is the basic building block of knowledge, millions of little learners throughout our country are not being given ... Read More

Cape Town, July 2009: Atmosphere Communications has been appointed to implement a social media PR campaign for flavoured milk brand, Steri Stumpie. The activity is part of an integrated campaign also involving fellow King James group companies RSVP and Mnemonic. Atmosphere will be running a blog, www.steristumpie.com for the brand as well as handling communications with online noise makers such as bloggers and relevant social network groups. A key part of the activity is a tongue-in-cheek search to find “Official Unofficial Brand Ambassadors” which ... Read More

kulula were recently approached by the producer of Z News to support their campaign to get the satirical puppet show finally on the air by providing flights for the cast and crew. At short notice we arranged a photo call at the airlines cabin simulator in Jo'burg. The result was some great coverage for both Z News and kulula including City Press, Rapport, The Times iol, iafrica, Carte Blanche and Zoopy.com amongst others. This was our photo call announcement: While The Z News puppets ... Read More

Due to growth on the business team we need a new account director: Account director – business team Atmosphere is currently recruiting for a talented account director to oversee a number of blue-chip accounts in our business team in Cape Town. Experience and proven successes in conducting public relations in the financial services and corporate arenas is essential. The successful candidate will have strong strategic planning skills, media relations and writing experience, a demonstrable track record managing a team and a commitment to ... Read More

Atmosphere was recently appointed by Parmalat to run a social media campaign for iconic flavoured milk drink Steri Stumpie. We're busy putting the finishing touches to an intergrated campaign alongside King James RSVP and Mnemonic. Over the next few months we'll be doing creative drops of Steri Stumpie and other goodies amongst online "noise makers". We also have put together some fun ways of creating talking points around the brand. For more on our campaign check out the Steri Stumpie blog at steristumpie.com ... Read More

Oh dear the whole office came down with Steve Flu. Nasty. This was actually a surprise for young Marissa who bizarrely adores the Stevester. Good job she's a PR ace or we'd have fired her ass just for that. Crazy kids... Read More

We were recently profiled in marketing industry guide The Annual. This is what they said: Atmosphere opened its doors in 2001 and chatting to managing director Nicola Nel, public relations (PR) takes on a whole different hue – it becomes artful, fluid and, dare I say, exciting. Gone are the days of self-congratulatory media releases and illattended cocktail do’s – make way for speeddating media events, quirky brand activations and brilliant editorial campaigns utilising Web 2.0 tools. A continuous year-on-year growth by a minimum ... Read More

These were our thoughts on new trends impacting Public Relations in South Africa in 2009. Published recently in Advantage Magazine. Read More

Challenge: When Reviva Technology retained Atmosphere, seven months after the Fitflop brand had launched in South Africa, their average monthly sales had halved, following an initial burst when the shoes hit stores. As a new brand owned by a start-up company, there was little budget available to embark on costly brand activations or an above-the-line campaign but it was evident that consumer awareness needed to be increased to strengthen the brand’s positioning in the local market, with a resultant impact on sales. Solution: Atmosphere ... Read More

Challenge: Public relations needed to play a significant role in helping Sanlam Investment Management become a competitive player in the financial services industry, rather than just the manager of Sanlam Group policy money. It needed to help SIM attract top investment experts and build its own strong brand. Solution: Our strategy was to use a focused, layered media relations campaign to change perceptions and build reputation. As we were dealing with some 20 individual spokespeople within the investment division, it was imperative that we structured ... Read More