The business team launched a new private equity company, Coast2Coast, in July 2008. We were lucky because the two owners of the business made our job easy. Not only are Gary Shayne and Cris Dillon both self-made men who are using their own funds to invest in thriving South African businesses, but MD Gary actually managed to build a number of highly successful companies in Zimbabwe during the height of the country’s troubles – no mean feat.

Atmosphere was very pleased with the results of a media burst to financial press. The Coast2Coast story was covered in the Financial Mail, Finweek, Beeld, Weekender, Sowetan and the Times. A revamped website, full media collateral, media training and fresh photography were all part of the roll-out.  www.coast2coast.co.za