A concept that recently went down quite well with bloggers was the ‘JSE building to let’ banner by our client, Sanlam Investment Management.  In light of the tough economic times, Sanlam Investment Management wanted to make a statement and worked with its ad agency, Jupiter Drawing Room, to create a banner that read, ‘To Let’ to hang outside the home of the SA stock exchange. The headline that follows the ‘To Let’ sign reads: “It’s hard not to worry”. The large sign certainly caused a stir, and attracted a great deal of attention. Atmosphere pitched this story to marketing journalists and bloggers and it received great coverage, including postings on Cherry Flava and Biz-Community.