We’re currently working alongside proximity#ttp to publicise a campaign to get South Africans to reevaluate the content of The Economist. The campaign is centred around a blog on the unexpected side of Johannesburg www.theunexpected.co.za.The blog features a number of individuals actively involved in shaping the cities culture, business and science writing on what they personally find unexpected about the city.
Atmosphere is handling media relations/online PR and proximity#ttp handles web design and ATL.
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