Cape Town, July 2009:

Atmosphere Communications has been appointed to implement a social media PR campaign for flavoured milk brand, Steri Stumpie. The activity is part of an integrated campaign also involving fellow King James group companies RSVP and Mnemonic.

Atmosphere will be running a blog, www.steristumpie.com for the brand as well as handling communications with online noise makers such as bloggers and relevant social network groups. A key part of the activity is a tongue-in-cheek search to find “Official Unofficial Brand Ambassadors” which rewards vocal Steri Stumpie fans and mocks the shallowness of most brand ambassador programmes.

“Direct consumer dialogue through social media is an important part of the future of Public Relations. Steri Stumpie is the perfect brand for this type of activity with many vocal online consumers that feel a strong sense of ownership of the brand. Our campaign will seek to reward, inspire and work with this audience to grow engagement with the brand,” said Nicola Nel, managing director of Atmosphere.

Atmosphere was the most awarded agency at this year’s PRISM awards with clients including ghd, Capitec Bank, kulula, 24.com, Chevron, MWEB and Sanlam Investments amongst others.

Ends