We’re really proud of the campaign just launching today for Capitec Bank, The Capitec Bank Youth Prosperity Survey. Aimed at connecting with young people and their parents, the survey, concieved by Atmosphere, takes a look at young adults attitudes and aspirations in relation to wealth.

To support the campaign we collaborated with the hotshots over at Cow Africa to create a microsite that hosts the survey’s findings and includes an interactive quiz on spending habits and vox pops. In its first day the campaign has already scored a primetime interview on E TV, frontpage coverage in the Pretoria News and articles in Weekend Argus, Die Burger, Beeld, The Witness and Daily Dispatch with much more expected over the next few days.