Our social media activity for Steri Stumpie has gone from strength-to-strength over the last couple of months. We’ve had some amazing feedback on the campaign which lives across a blog, Facebook and Twitter. Our aim is to incite and encourage fans of the brand to send us content (photos/videos etc) that display their love for the brand. Each month we also choose one official unofficial brand ambassador who recieve a performance from their very own marching band. The campaign is a collaboration between Atmosphere (social media/PR) King James (Design/BTL) and Mnemonic (Web design/programming).
Some campaign highlights so far include:
- The first ever ambassador band performance
- The second ambassador band performance at UCT
- The Brothers Streep amazing Steri Stumpie song
- This ambassador nomination
- Steri hunts
Also worth checking out is Chris Rawlinson’s blog post on how the campaign works.
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