The ghd style lounge is now in its second year and touring Cape Town, Joburg and Durban at the moment. Conceived by Atmosphere the event is (as far as we know) the world’s only pop-up hair salon. We’ve worked with sister agency Hammer to create the travelling salon and Cow to create the digital elements of the campaign.
The activity was designed to create multiple touchpoints with consumers integrating PR, social media and events to educate and inspire consumers. A limited number of consumers and media have been selected to attend the style lounge where they have make-up and hair done and then take their own self-portrait photograph.
For more on the ghd style lounge visit www.ghdstylediary.co.za
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