Atmosphere recently launched the Kulula beach index for kulula.com. We worked with a freelance economist to figure out the cheapest beach destinations in South Africa - just in time for the summer holiday season. To get the figures we looked at the price of fish & chips amongst other typical holiday costs for a family of four. Stillbaai in the Western Cape came out as the cheapest and Camps Bay in Cape Town (maybe not surpisingly) came out as most expensive. The activity was designed to draw attention to kulula holidays the travel portal of kulula.com (which is mostly known as an airline brand). Coverage has appeared in the Daily News, Weekend Witness, Weekend Argus, Business Report, The Star and iafrica.com amongst other places. Considering the costs were minimal in putting it together I think this makes it a nice little PR idea.

For an example of the coverage visit: In tough times, life can still be a bitch (The Star/iol)