We’ve just launched a new campaign for Sanlam to highlight the dangers of not planning properly for retirement. Based primarily on Facebook it follows the (fictional) lives of celebs Loyiso Bala and Jeannie D; one of them saved and one of them didn’t. To launch the campaign we arranged a photo shoot with both of the celebs and using make-up and a little digital re-touching aged them by 40 years. Have a look at the video for more on the campaign and check it out on Facebook here.
One Comment, Comment or Ping
Lebo
This is way too cool!! Makes me wanna save more, more, more, more and more!! Lebo
Sep 8th, 2010
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