It’s possible you may have seen two outlandish Mayans wandering around South Africa armed with a ghetto blaster. They were created by Atmosphere to draw attention to a party client J&B is throwing Mexico later this month. The idea is that consumers see them out and about in nightclubs/bars and events and make the connection with the ATL ads for the event. They’ve created plenty of buzz online interacting with bloggers and other online noisemakers.
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