We took home a total of 14 Prisms last week including 6 Gold (the most gold’s awarded to any entrant), 6 Silver, 1 Bronze and the coveted overall Gold. An achievement we’re really proud of and that involved all parts of our business (the awards were for clients ranging Sanlam to Steri Stumpie!). The Prisms are important to us because they measure not only creativity and media results but also look for measurable business results (and that’s a core part of our philosophy).

The overall Gold was for kulula Not The World Cup campaign. In a nice bit of timing an element of the advertising for the same campaign won the Creative Circle Ad of the year on the night. A testament to the power of integrated work. These were are awards in total:

Gold
Steri Stumpie, Flavour Nation - ePR
kulula, Not the world cup campaign - World Cup campaigns
ghd, Media Relations - consumer PR for an existing product
Floors Direct - PR on a Shoestring
Sanlam, SEB - Financial services
MWEB, Uncapped launch - Technology

Silver

Sanlam, Save Your Future (SEB) - ePR
Softlips - Consumer PR for an existing client
Softlips, Sofytlips Stylista - ePR
Shine Centre - NGO
ghd, ghd Media Relations 2010 - media relations
brandhouse, Scotland From Home - PR on a shoestring

Bronze

V&A, Soccer World Cup - World Cup campaigns