Another cheeky piece of PR for kulula that made global headlines! This time the airline offered to pay lobola for Kate Middleton on behalf of Prince William. As well as telling the media what the airline was up to we created a Facebook tool that allowed South African’s to give us their opinion on how many cow’s we should be sending over. The activity has achieved over R2 million of coverage and as well as hitting most news media in South Africa made it onto ABC one of America’s largest TV stations.
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