Atmosphere were recently involved in the media launch of DStv BoxOffice, the first satellite based video on demand service in South Africa.

Media and DStv VIPs were treated to a true Hollywood style event staged at Tintswalo at Waterfall Estate, where guests heard from various DStv spokespeople, tested the product and mingled with movie characters, while the media were given the opportunity to have one-on-one interviews with the DStv representatives to get their individual comments on the launch.

The event was followed by a wide spread media rollout announcing that the long awaited BoxOffice has arrived.

The best night out is the one where you stay in with BoxOffice, DStv premium subscribers will be the first to enjoy the benefits of renting the latest Hollywood Blockbusters on their PVR’s all from the comfort of their own home.