Who we are
Atmosphere Communications creates integrated communications campaigns for some of South Africa’s leading brands and companies. Our work is grounded in the true meaning of public relations – relating to the public.
We mix traditional public relations, social media and creative marketing tactics for our consumer and corporate clients. Our ideas result in creative and engaging talking points that go beyond the normal conventions relied on in PR. It’s not just us saying this – in 2009 we were the most awarded agency at the PRISMs (South Africa’s PR industry awards) and recognised for our bold convention-busting campaigns that deliver real business results.
Founded in 2001, the team now comprises 20 individuals who work nationally from offices in Johannesburg and Cape Town.
The Team
Atmosphere is home to a team of creative, dynamic and highly skilled consultants. From diverse professional backgrounds, we each bring unique strengths and outlooks and we share a common passion for achieving exceptional results for our clients. Great emphasis is placed on mentorship and training and we really cherish our (mostly) relaxed, enabling working environment.
If you believe you have the knowledge, experience and personal attributes to join the Atmosphere team, send us your CV by e-mail to info@atmosphere.co.za.
Clients
Corporate division:
ARA – Industry Association for Responsible Alcohol Use: An organisation started by the South African liquor industry dedicated to the prevention of alcohol abuse.
Capitec Bank: South Africa’s fifth largest bank, using innovative technology to provide affordable, accessible and simplified banking with personal service. www.capitecbank.co.za
Chevron/ Caltex: Chevron South Africa is the world’s fifth largest energy company which markets its products in South Africa under the Caltex brand. Caltex is one of the country’s top four petrol brands with more than 950 service stations nationwide. Chevron South Africa operates a crude oil refinery in Milnerton, Cape Town with a production capacity of 110 000 barrels a day. www.caltex.co.za or www.chevron.co.za
Comair: Comair is a leading South African aviation company that is listed on the JSE Securities Exchange (JSE:COM). Comair operates two airlines - British Airways in Southern Africa and kulula.com. www.comair.co.za
MWEB Business: Provides comprehensive solutions in areas of Internet Services, Application Services, Web development, and eCommerce to businesses.
Sanlam Investments: One of South Africa’s leading investment groups consisting of 15 investment businesses including asset manager, Sanlam Investment Management and private client business, Sanlam Private Investments. www.sanlam.co.za
Sanlam Personal Finance: The largest division of the JSE-Listed Sanlam Group, Sanlam Personal Finance provides clients in the middle, affluent and self-employed markets in South Africa and Namibia with comprehensive financial service solutions. www.sanlam.co.za
Santam: South Africa’s largest short-term insurer offering clients a wide variety of specialised insurance products and services. www.santam.co.za
Union-Swiss: South Africa’s leading international exporter of skincare product, Bio Oil
Brand communications division:
Bio-Oil: Specialist skincare product, distributed by Evolabs, that helps improve the appearance of scars, stretch makes and uneven skin tone. For further information visit www.bio-oil.com
FitFlop: International functional footwear brand. www.thefitflop.com
Floors Direct: Local leader in wooden flooring, carrying the largest range of international brands and offering a lifetime guarantee on all laminate flooring. www.floorsdirect.co.za
ghd South Africa: International hair beauty brand. www.ghdhair.com / www.ghdstylediary.co.za
Kulula.com: A household brand, kulula took to the skies in 2001 and became the country’s first online low-fare airline. Today, through collaborative partnerships, kulula offers flights, accommodation, car hire, mobile and internet packages and a credit card facility. www.kulula.com
MWEB Connect: South Africa’s leading Internet Service Provider offering a variety of connectivity options, value-added services and best of breed technology to residential and small business Internet users. www.mweb.co.za
Silverstar Casino: Is Gauteng’s first real lifestyle casino and the latest addition to the Gold Reef Resorts group, a South African gaming and entertainment company. www.silverstarcasino.co.za
Tile Africa: A leading supplier of local and international tiles, bathroom and kitchen fittings, with over 40 showrooms nationally. www.tileafrica.co.za
V&A Waterfront: The V&A Waterfront is an historic landmark and one of Africa’s most visited cultural destinations. The oldest natural working harbor in South Africa with the iconic Table Mountain as its backdrop, it offers local and international visitors an array of cosmopolitan experiences ranging from tourism and leisure, retail shopping and exclusive entertainment. www.waterfront.co.za
Virgin Active: Virgin Active is getting people moving and feeling great all over South Africa. Established by Sir Richard Branson, the Virgin brand is synonymous with pushing the boundaries, being innovative and truly daring in whatever it does. www.virginactive.co.za
Corporate social investment
The Shine Centre: A non-profit organisation that mentors Grade R and Grade 1 learners for whom English is a second language. www.theshinecentre.org.za
Past projects:
Kulula.com and South African Tourism: a campaign to promote local travel in South Africa through targeted media relations.
KWV: strategical media relations on the company’s 90 year celebrations.
Van Loveren: media launch for a new range of sparkling wines.
The Atmosphere Manifesto
Atmosphere’s DNA
Our ‘atmosphere’: At our core we are dynamic, innovative and trend-setting. We have integrity and our values have stayed consistent over time. We like to surprise our clients with great ideas and deliver extraordinary results, be it a change in perception, publicity, brand-building or virtual experiences.
We’re deadline-driven and go the extra mile for clients and peers. We’re funky, sometimes wacky, often vibey and always up-beat and energetic. This, peppered with an unrelenting quest for fun and professionalism, gives us the ‘wow’ factor.
Who is an Atmospherian? Atmospherians are a rare breed who share a distinctive set of characteristics: fiercely creative, jovial, independent, hard-core at work and play, client-centric, aims for the stars and settles for nothing less than a galaxy, delivers the unexpected, leads a balanced lifestyle and is a strong person.
PR is…..PR doesn’t stand for press release. We believe Public Relations is anything that helps our clients relate to the public and vice versa. It’s not just about media clippings, it’s about achieving real business results by the best means available.
At Atmosphere, we go out of our way to deliver a coherent and informed voice to the media, stakeholders and organisations on behalf of our clients. We take our work seriously and our approach is holistic, strategic and creative. Rooted in understanding and helping clients meet their business objectives, we like to push boundaries and exceed our previous best.
We adapt well, are at the forefront of using new technologies and believe digital is a ‘must’ in most contemporary communications campaigns.
We listen to each other and tap into a shared creative melting pot at internal brainstorms. Tracking what they say overseas (but always having our own view), we’re aware of international trends and build them into our writing, angles and media savvy. And, whatever we do, we deliver on time, on budget and surpass expectations.
Team spirit: Teamwork is at our core and like any good relationship, we communicate regularly, trust each other, are non-judgmental, hang-out together, get a little crazy, encourage, listen and support each other when times are tough.
Our three-tiered approach allows us to grow as consultants. We mentor each other and offer tips and advice. We learn new things from every one in the group and are open-minded to try something new. Individual’s skills are allocated to the right client. And everyone has an opportunity to ‘shine’ by bringing their likes and talents to the table and own projects within a client.
Our Clients: We like our clients. And we aim to have our clients like us. We make a point of understanding their business and what makes them tick. Our clients believe in PR and know it’s not just a nice-to-have. They trust our judgment, are market leaders, are open to try new things that are out-of-the-box and work with us to help us achieve extraordinary results.
The Media: We know how the media works. We motivate great angles, adhere to deadlines, know their likes and dislikes and offer insightful and newsworthy content.
Our Suppliers: We want good suppliers to want to work with us. So we’re professional, provide clear briefs and supply accurate information to ensure the job is done to the best of our - and their - abilities.
The Creative Hub: It’s our mission to prove PR can be as creative as any other marketing discipline. Imagination is everything. And at Atmosphere, we strive to always beat our last great idea. We’re always on the look out for something fresh, innovative and off-the-wall.
We brainstorm, share ideas, think, think and think some more. We invent and mould ideas to deliver rocking campaigns that have ‘edge’ and longevity.
