Keep your skin hydrated this winter with Bio-Oil® (client release)

Categories: Client Releases

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Cape Town, May 2010: Bio-Oil’s intensely nourishing formulation makes it a must-have skincare product for surviving the elements this winter. Heaters, chilly winter weather and wind strip your skin of its natural oils leaving it feeling flaky, tight, itchy and dehydrated. Developed for scars and stretch marks, Bio-Oil’s enhanced formulation makes it highly effective for numerous other skin concerns, including skin dehydration. A few drops of    Bio-Oil in your bath, or applied directly to the affected area, will ensure your skin stays ... Read More

Vintage wine route laminate at Floors Direct (client release)

Categories: Client Releases

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Johannesburg, May 2010: Floors Direct has a brand new and unique laminate flooring offer, the Kronotex Route des vins or Wine Route range that has a classical, yet sophisticated look. What makes this laminate unique is the print that replicates the wording on vintage wine bottles and barrels. Ideal for any room in the home, but in particular the kitchen, dining room, pub, wine cellar or even small restaurants or boutique cafes, this product has a vintage feel that lends ... Read More

Capitec Bank first in South Africa to offer free cash withdrawals at national retailers (client release)

Categories: Client Releases

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‘Free’ campaign launched to encourage a shift in banking behaviour Cape Town, 4 May, 2010: In a first for the local banking industry, Capitec Bank - the only South African brand to be included in the Credit Suisse 27 Great Brands of Tomorrow report - announced today that for the next three months as of May 1, 2010, all cash withdrawals from participating retailers will be free. This bold initiative is part of the bank’s commitment to foster a change in South Africans’ ... Read More

Accredited tourist information centre opens at the V&A Waterfront (client release)

Categories: Client Releases

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First-rate centre launched to assist international, domestic visitors with provincial travel during and post World Cup Cape Town, 26 April, 2010: With just 45 days to go to the World Cup 2010 kick-off, the V&A Waterfront, one of Cape Town’s most iconic travel and leisure destinations, this week announced the launch of its new easily accessible information centre. A collaboration with tourism bodies Cape Town Tourism and Cape Town Routes Unlimited, the centre will provide first-rate tourism assistance such as facilitating travel arrangements ... Read More

V&A Waterfront to host historic creative arts exhibition (client release)

Categories: Client Releases

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Local artists and fencing from Robben Island to feature in celebration of freedom and culture Cape Town April 7, 2010: In the lead up to the FIFA World Cup and to celebrate the 20th anniversary of Nelson Mandela’s release from prison, the V&A Waterfront this week launched a unique arts exhibition that will run until Freedom Day on April 27th.  Entitled “Time on our hands”, this initiative forms part of the V&A Waterfront Expressions of Art exhibition and is a collaboration with local ... Read More

V&A Waterfront secures giant wheel to Cape Town for World Cup 2010 (client release)

Categories: Brand Communications, Client Releases, News, Our Work

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Cape Town, April 2010: The V&A Waterfront, Cape Town’s oldest working harbour and iconic retail, leisure and hospitality destination, has secured the exclusive right to host the 50m high Wheel of Excellence as one of its attractions for local and international visitors over the upcoming FIFA World Cup tournament. The Wheel of Excellence, a fully illuminated giant wheel will feature 36 fully enclosed luxury cabins which will treat visitors to a unique sightseeing opportunity - providing an eagle eye view of the V&A ... Read More

Sanlam gives schools soccer a boost

Categories: Client Releases, Corporate, News, Our Work

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Atmosphere got a taste of South Africa’s vibrant soccer world when we announced our client Sanlam’s latest sponsorship, the Sanlam Kay Motsepe Cup on 4 Feb -  the biggest sponsorship in the history of South African schools football.Valued at R30-million over five years, it is co-funded by Sanlam, the Motsepe Foundation and the Sanlam Ubuntu Botho Community Development Trust. Our Joburg team sprang into action to put together the media launch in just three days. Attended by bigwigs Patrice Motsepe, King Zwelithini ... Read More

Friendship 2.0 social networking survey for MWEB

Categories: Client Releases, Corporate, News, Our Work, Social Media

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Atmosphere recently launched the Friendship 2.0 survey on behalf of MWEB. The survey was created by us (and carried out by TNS) to fill the information gap locally on how social networking is changing relationships and position MWEB as the experts on web in SA. There have been some great media results including extensive radio, print and online coverage. Here are some of the findings: Users in South Africa The survey revealed that the average age of Facebook users in South Africa is 33; ... Read More

KWV Wines launches new website and integrated social media campaign

Categories: Client Releases

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January 2009 Paarl, South Africa: KWV Wines will start 2010 with the launch of a global online marketing campaign. The activity will include the launch of a new website, http://www.kwv-wines.com, with closely integrated social media elements such as online videos and content on Facebook and Twitter. Two blogs will also be launched as part of the activity to give consumers a behind the scenes view of how the wines are produced: www.life.kwv-wines.com (for the KWV Lifestyle and KWV Reserve brands) and www.style.kwv-wines.com ... Read More

Investors sceptical about growth of equity investments over the next year

Categories: Client Releases

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Results from Sanlam Investment Management (SIM) Investor Confidence Index - a monthly survey conducted by the Institute of Behavioral Finance (IBF) among institutional investors and financial advisors Cape Town, November 2009: The November results of the Sanlam Investment Management (SIM) Investor Confidence Indices survey reflected that respondents increasingly consider the equity market to be expensive. Together with a view of an expensive market, expected returns from equities continue to decline. Frederick White, head of SIM asset allocation research said, “The Valuation Confidence Index dropped to ... Read More