Atmosphere got a taste of South Africa’s vibrant soccer world when we announced our client Sanlam’s latest sponsorship, the Sanlam Kay Motsepe Cup on 4 Feb -  the biggest sponsorship in the history of South African schools football.Valued at R30-million over five years, it is co-funded by Sanlam, the Motsepe Foundation and the Sanlam Ubuntu Botho Community Development Trust. Our Joburg team sprang into action to put together the media launch in just three days. Attended by bigwigs Patrice Motsepe, King Zwelithini ... Read More

Atmosphere recently launched the Friendship 2.0 survey on behalf of MWEB. The survey was created by us (and carried out by TNS) to fill the information gap locally on how social networking is changing relationships and position MWEB as the experts on web in SA. There have been some great media results including extensive radio, print and online coverage. Here are some of the findings: Users in South Africa The survey revealed that the average age of Facebook users in South Africa is 33; ... Read More

January 2009 Paarl, South Africa: KWV Wines will start 2010 with the launch of a global online marketing campaign. The activity will include the launch of a new website, http://www.kwv-wines.com, with closely integrated social media elements such as online videos and content on Facebook and Twitter. Two blogs will also be launched as part of the activity to give consumers a behind the scenes view of how the wines are produced: www.life.kwv-wines.com (for the KWV Lifestyle and KWV Reserve brands) and www.style.kwv-wines.com ... Read More

Results from Sanlam Investment Management (SIM) Investor Confidence Index - a monthly survey conducted by the Institute of Behavioral Finance (IBF) among institutional investors and financial advisors Cape Town, November 2009: The November results of the Sanlam Investment Management (SIM) Investor Confidence Indices survey reflected that respondents increasingly consider the equity market to be expensive. Together with a view of an expensive market, expected returns from equities continue to decline. Frederick White, head of SIM asset allocation research said, “The Valuation Confidence Index dropped to ... Read More

Cape Town, November 2009: While you might be worried about the effect of modern technology on your children, the reality is they are growing up in a digital age where Google is the new encyclopedia and Facebook is the new meeting place. And while today’s kids are completely comfortable with computers, cell phones and the Internet, it’s often parents who are more hesitant about embracing technology. Carolyn Holgate, GM of MWEB Connect, South Africa’s leading Internet Service Provider says that for parents who ... Read More

Cape Town, November 2009: Does the idea of going on a long December holiday break make you feel giddy and excited? Are all your ‘must have’ holiday items – sunscreen, hats, spending money packed and ready? But have you given any thought to what happens to the important assets which you’ll leave behind? Santam, South Africa’s leading short-term insurer, has prepared a list of tips to ensure you leave your house and your assets are as secure as possible, so that you can ... Read More

Results from Sanlam Investment Management (SIM) Investor Confidence Index - a monthly survey conducted by the Institute of Behavioral Finance among institutional investors and financial intermediaries Cape Town, October 2009: The October results of the Sanlam Investment Management (SIM) Investor Confidence Indices surveys showed declines in all surveyed subsets except the crash confidence index. Most noticeably it showed almost a complete reversal of the unexpected jump in the valuation index that happened in the previous month. Frederick White, head of SIM asset allocation research said, ... Read More

  Cape Town, July 2009: On the back of its recent growth in active client numbers, which this month topped the 2 million mark, Capitec Bank has announced an evolution of their banking marketing platform which will be implemented over the next 18 months and is set to change the way clients experience banking. Capitec Bank’s new approach will tackle those key aspects of banking that disappoint clients, and will transform the bank’s internal and external processes. Capitec Bank CEO Riaan Stassen said the bank’s ... Read More

First for retirement fund industry from Sanlam Employee Benefits to benefit financial services professionals and government Cape Town, July 2009: To provide more transparent access to a wealth of information about the country’s evolving retirement landscape, Sanlam Employee Benefits (SEB) today unveiled a free Web application to view and analyse the results of its BENCHMARK Survey. Now in its 29th year, the internationally respected survey – considered the most comprehensive of its kind in South Africa’s retirement fund industry – provides relevant statistics and insights ... Read More

Sanlam survey of retirement fund industry and members reveals: - Total employer and employee contribution grows to average of 11.3% of salary - Growing reliance on unpaid trustees - HIV/AIDS costs stabilising - Impacts of global economic crisis ‘early days’ - Increasing awareness and apprehension about proposed NSSS Cape Town, July 2009: In the face of worsening economic conditions, South African employers and employees are contributing more to retirement. This according to results from the annual BENCHMARK Survey from Sanlam Employee Benefits (SEB), based on interviews with retirement fund ... Read More