The standard way to launch a wine brand is to invite journalists to a stuffy wine bar, swirl some glasses around and talk about terroir... very seriously (yawn). Luckily Fairview wanted something different for the launch of their latest adventure in wine La Capra. Our solution was a Victorian-era styled gypsy caravan complete with vaudeville three piece band and Bridget Back (daughter of the famous Charles Back) dressed up as a fortune teller. We  invited media to come and experience the new wine ... Read More

kulula haven't exactly been wallflowers during the World Cup (just how we like our clients). Our latest adventure with them saw us flying a young Boston Terrier called Sepp Blatter around South Africa for free (see the release below for the reason why). Sepp was such a hit with kulula they have temporarily donated their Facebook page to him. The young dog has made many friends during his 15 minutes of fame largely helped by media coverage in most South African dailies ... Read More

Last Friday Atmosphere Cape Town launched its version of the World Cup, with the first task being the Football Fundi Flag Hunt. Teams were challenged to hide their opponent’s flags in the office, with team Cameroon coming first and taking home the trophy. Opening hosts, America, not only provided an assorted array of traditional cuisine, but entertained everyone with some strange facts about the country. With everyone dressing up to support Bafana and decorating their desks, Atmosphere Cape Town was alive with ... Read More

We recently launched the Wheel Of Excellence for the V&A Waterfront - just part of their plans for the World Cup. It's a giant Ferris Wheel, along similar lines of the London Eye, that will (temporarily) be part of the Cape Town skyline. The V&A team at Atmosphere expect a busy couple of weeks over the World Cup as the waterfront expects thousands of visitors and is one of the key hubs of the city during the games. Read More

Atmosphere arranged a fun speed-dating event, at Sinn’s in Wembley Square, for our Sanlam Personal Finance spokespeople and selected journalists to interact and get to know each other better. Time constraints kept the pace up as the speed-daters hurriedly gathered as much information as possible about their partner before they had to move on. The one-on-one sessions were designed to build direct relationships between the media and Sanlam spokespeople in a useful and memorable way. Read More

We launched Virgin Active's Fans In Training classes recently with a photo call with Sir Richard Branson himself at the Sandton Virgin Active. He joined in a streaker training class (while he was fully clothed the rest of the participants were draped in strategically placed flags) and was given a lesson in vuvuzela playing by two characters called TK & Vusi. Read More

It's not very often you get to sign up two Virgins... but after a whirlwind romance we can now announce we're up and running with Virgin Group and Virgin Active as clients. We'll be doing a mixture of corporate and brand communications and we look forward to playing a part in the ongoing story of this really exciting company. Read More

Due to a batch of new clients we need a new AD! US: High flying agency with a stack of awards for our creativity and business driving results. We enjoy PR campaigns that open mouths in wonder; honing our expert media knowledge and long romantic walks on the beach. YOU: An Account Director with excellent consumer brand experience (in particular on liquor brands); organisational skills and enough creativity to really light our fire. You should also be based in Cape Town (or ... Read More

Atmosphere, the most awarded PR agency in South Africa for the last two years, is in desperate need of a PR Hero for their brand communications team. You’ll need between 2-4 years experience and probably be an Account Manager or Senior Account Manager at the moment. As we believe in developing creative PR campaigns you’ll be required to think up cutting edge ideas for our clients which include the likes of kulula, ghd, Fairview, KWV Wines, Virgin Active and Steri Stumpie (exact ... Read More

Cape Town, April 2010: The V&A Waterfront, Cape Town’s oldest working harbour and iconic retail, leisure and hospitality destination, has secured the exclusive right to host the 50m high Wheel of Excellence as one of its attractions for local and international visitors over the upcoming FIFA World Cup tournament. The Wheel of Excellence, a fully illuminated giant wheel will feature 36 fully enclosed luxury cabins which will treat visitors to a unique sightseeing opportunity - providing an eagle eye view of the V&A ... Read More