To launch the international Make It 2 Bushmills campaign in South Africa we invited some of the top whiskey drinking bloggers in SA to a barrel-rolling competition (and a selection of media to record them pushing barrels up De Waal Park). The slightly oddball (but yet still highly challenging) sport is more popular than football in Bushmill's home town in Northern Ireland. To find out more about the campaign visit the Bushmills SA Facebook Page. Read More

    Comair, operator of British Airways in South Africa and kulula.com recently hosted a successful media launch to announce its new R30-million training centre and flight simulator. Atmosphere coordinated the media at the launch which took place at Comair’s Flight Training Centre in Kempton Park, Johannesburg.   Comair’s new flight simulator is one of the most sophisticated of its kind in Africa and offers the most comprehensive pilot type-rated training to commercial airline pilots. Based on the latest Boeing 737-800 planes, the simulator provides a ... Read More

Atmosphere recently created a Parisian street cafe, Le Budget Cafe, in the heart of Cape Town for Capitec Bank.. However instead of serving lunch the cafe is unique spot for CBD workers to take their packed lunch to (an alternative to buying expensive sandwiches and sitting at their desks). The cafe is staffed by a larger than life Maitre d' and french musicians and also has a special in conversation starters and money saving tips. It's all part of our ongoing Live Free ... Read More

    The V&A Waterfront, Africa’s most visited tourist destination, recently launched the first temporary outdoor ice rink in the country. As one of Atmosphere’s long standing clients, we assisted with the media launch to announce this unique offering.   An exclusive cocktail party, hosted inside a marquee tent featuring the 200m² ice rink marked the beginning of a very successful festive season at the V&A Waterfront. Guests were entertained by talented members of the Western Province figure skating team, capturing the imagination of young ... Read More

We recently submitted some trends for Advantage magazine's 2011 trends issue. There were some slightly odd copy edits (highlighted below) in the magazine so this is what we actually said: Consumer experience: The rise of social media, in particular Twitter, is turning consumer experience into one of the biggest marketing tools. When consumer’s really hate or really like an experience they share it. When they come across something innovative or different during their experience they take a picture of it and tell someone. As ... Read More

For us Contagious is pretty much the bible when it comes to fresh thinking and what's cool in global marketing so we're pretty chuffed to make it on to the cover of their 2010 trends round-up. Sepp the Dog, the star of our integrated campaign (with King James) for kulula smiles happily from the cover and there is a review of the work a few pages in. As well as being a nice piece of self-publicity it's also a really interesting read ... Read More

Our last campaign launch for the year and something we've been working on for at least 6 months to develop is Live Free. It's an ongoing project to encourage South African's to enjoy the simple and free things in life. It's first incarnation was a Sandcastle Construction Crew - designed to celebrate the (pretty much) free delights of hanging out on our country's lovely beaches. Check out the Capitec Bank Facebook Page for more information and keep an eye out in February ... Read More

We are very excited to let you know that Atmosphere has been selected as the exclusive SA partner of the Public Relations International Organisation (PROI). PROI is the largest partnership of independently owned market-leading PR agencies in the world with 50 partners in 120 cities in 40 countries globally. PROI met with a number of local agencies in sub-Saharan Africa and Atmosphere was extremely pleased to have been selected as their exclusive local partner. We’ve had several approaches by international players for alliances ... Read More

Our social media team +one recently launched the new coffee flavour for Steri Stumpie with an oddball keynote speech (that may have had a certain resemblance to the style of a global technology company). Bloggers and fans were invited to a special event at The Labia cinema in Cape Town where they could learn about the new flavour. Check out www.steristumpie.com for more on the launch. Read More

The excitement and nerves were evident among SA’s top entrepreneurs as they waited to find out who would be crowned as the Sanlam/ Business Partners Entrepreneur of the Year for 2010, at the winning ceremony in Sandton last Thursday night. It was an inspirational night as the overall winner and the category winners, shared their tales of entrepreneurial success…and failure…and ultimately success. Martin Beyers of CERadvance, was the overall winner, possessing all the qualities typical of a successful entrepreneur. The 2010 competition, run ... Read More