In collaboration with out sibling agencies King James and Mnemonic we've just launched +one - a virtual agency that pools together some of the great social media experience existing in various parts of the group. +one turns the marketing monologue into a dialogue. Formed from members of King James RSVP, Atmosphere and Mnemonic we are a cross-discipline creative team that craft cunning cross/social and media-independent campaigns. Advertising is changing and we believe our new environment requires completely new skills and approaches. +one is a ... Read More

kulula is gearing up for the World Cup with a burst of activity. First off the latest design for one of their new 737-800's went supernova on the blogosphere (before the plane even touched down in South Africa). The story pretty much sold itself (but we were responsible for seeding it with some key bloggers). Coverage included some of the world's biggest blogs including Boing Boing (which crashed local blogger Chris Rawlinson's site when it linked to him) and Gizmodo. We then ... Read More

Atmosphere got a taste of South Africa’s vibrant soccer world when we announced our client Sanlam’s latest sponsorship, the Sanlam Kay Motsepe Cup on 4 Feb -  the biggest sponsorship in the history of South African schools football.Valued at R30-million over five years, it is co-funded by Sanlam, the Motsepe Foundation and the Sanlam Ubuntu Botho Community Development Trust. Our Joburg team sprang into action to put together the media launch in just three days. Attended by bigwigs Patrice Motsepe, King Zwelithini ... Read More

Atmosphere recently launched the Friendship 2.0 survey on behalf of MWEB. The survey was created by us (and carried out by TNS) to fill the information gap locally on how social networking is changing relationships and position MWEB as the experts on web in SA. There have been some great media results including extensive radio, print and online coverage. Here are some of the findings: Users in South Africa The survey revealed that the average age of Facebook users in South Africa is 33; ... Read More

Atmosphere recently launched the Kulula beach index for kulula.com. We worked with a freelance economist to figure out the cheapest beach destinations in South Africa - just in time for the summer holiday season. To get the figures we looked at the price of fish & chips amongst other typical holiday costs for a family of four. Stillbaai in the Western Cape came out as the cheapest and Camps Bay in Cape Town (maybe not surpisingly) came out as most expensive. The ... Read More

Based on the insight that most people’s inflight entertainment for short haul trip these days is on there iPod we have put together a pilot podcast that is now available on the kulula air home page. The idea was to find some interesting local personalities to interview that would be of interest for both business and leisure travellers on the airline. We invited Seth from 2oceansvibe, brad from beer salon &Union, Thierry from Z News and The Kings of Vegas along for ... Read More

Our client, Sanlam Private Investments (SPI), turned 10-years-old in 2009 and Atmosphere suggested that it launch an Innovation Awards campaign among students to celebrate this milestone. We chose to run them in creative fields which would appeal to SPI’s high net worth clients who have a passion for the finer things in life (interior design, culinary arts, jewellery design and fashion design are examples). We set to work finding the crème de la crème of educational institutions in these categories and challenged ... Read More

The ghd style lounge is now in its second year and touring Cape Town, Joburg and Durban at the moment. Conceived by Atmosphere the event is (as far as we know) the world's only pop-up hair salon. We've worked with sister agency Hammer to create the travelling salon and Cow to create the digital elements of the campaign. The activity was designed to create multiple touchpoints with consumers integrating PR, social media and events to educate and inspire consumers. A limited number of ... Read More

We're really proud of our first Bookmark Award for the social media campaign for Steri Stumpie. We were up against some fierce competition and given the activity was only four months old when we submitted the entry I think we did pretty well. If you want to know more about our work, alongside King James RSVP and Mnemonic  for Steri Stumpie check out this post  or visit the Steri blog.  Read More

Our social media activity for Steri Stumpie has gone from strength-to-strength over the last couple of months. We've had some amazing feedback on the campaign which lives across a blog, Facebook and Twitter.  Our aim is to incite and encourage fans of the brand to send us content (photos/videos etc) that display their love for the brand. Each month we also choose one official unofficial brand ambassador who recieve a performance from their very own marching band. The campaign is a collaboration ... Read More