kulula is gearing up for the World Cup with a burst of activity. First off the latest design for one of their new 737-800's went supernova on the blogosphere (before the plane even touched down in South Africa). The story pretty much sold itself (but we were responsible for seeding it with some key bloggers). Coverage included some of the world's biggest blogs including Boing Boing (which crashed local blogger Chris Rawlinson's site when it linked to him) and Gizmodo. We then ... Read More

Atmosphere recently launched the Kulula beach index for kulula.com. We worked with a freelance economist to figure out the cheapest beach destinations in South Africa - just in time for the summer holiday season. To get the figures we looked at the price of fish & chips amongst other typical holiday costs for a family of four. Stillbaai in the Western Cape came out as the cheapest and Camps Bay in Cape Town (maybe not surpisingly) came out as most expensive. The ... Read More

Based on the insight that most people’s inflight entertainment for short haul trip these days is on there iPod we have put together a pilot podcast that is now available on the kulula air home page. The idea was to find some interesting local personalities to interview that would be of interest for both business and leisure travellers on the airline. We invited Seth from 2oceansvibe, brad from beer salon &Union, Thierry from Z News and The Kings of Vegas along for ... Read More

The ghd style lounge is now in its second year and touring Cape Town, Joburg and Durban at the moment. Conceived by Atmosphere the event is (as far as we know) the world's only pop-up hair salon. We've worked with sister agency Hammer to create the travelling salon and Cow to create the digital elements of the campaign. The activity was designed to create multiple touchpoints with consumers integrating PR, social media and events to educate and inspire consumers. A limited number of ... Read More

Our social media activity for Steri Stumpie has gone from strength-to-strength over the last couple of months. We've had some amazing feedback on the campaign which lives across a blog, Facebook and Twitter.  Our aim is to incite and encourage fans of the brand to send us content (photos/videos etc) that display their love for the brand. Each month we also choose one official unofficial brand ambassador who recieve a performance from their very own marching band. The campaign is a collaboration ... Read More

Well as far as we know it is... From next friday we'll be running pub quizzes on Twitter for Irish Whiskey brand Bushmills. The idea is pretty simple starting at lunchtime we'll send out questions (to which the answer won't be easily found on google) and we'll select a winner from people that send us a correct response to all questions. The activity is part of a TTL (through the line) promotion that gives away the Bushmills company car go to www.bushmills.co.za ... Read More

Our Joburg office had to order nearly 90kg of multicoloured jellybeans for a media drop to celebrate Plascon's national colour day. We suspect there's going to be some sore but happy tummies around the nation's radio stations where they were delivered this morning. The Atmosphere team in both offices made a special effort to add some colour to our outfits (i'm wearing a rather fetching pair of yellow converse for example). - Dan Read More

ghd Revelations was an event conceived and created by Atmosphere in collaboration with Hammer Live Brands (also part of King James). The aim of the event was to create a visually stunning illustration of the creative potential of ghd stylers and products and bring the brand to life for a core group of influncers. Consumers applied to the attend the event at a microsite, www.ghdstylediary.co.za, and the event was supported by extensive media relations and social media marketing. The event itself was a creative ... Read More

We're really proud of the campaign just launching today for Capitec Bank, The Capitec Bank Youth Prosperity Survey. Aimed at connecting with young people and their parents, the survey, concieved by Atmosphere, takes a look at young adults attitudes and aspirations in relation to wealth. To support the campaign we collaborated with the hotshots over at Cow Africa to create a microsite that hosts the survey's findings and includes an interactive quiz on spending habits and vox pops. In its first day the ... Read More

We're currently working alongside proximity#ttp to  publicise a campaign to get South Africans to reevaluate the content of The Economist. The campaign is centred around a blog on the unexpected side of Johannesburg www.theunexpected.co.za.The blog features a number of individuals actively involved in shaping the cities culture, business and science writing on what they personally find unexpected about the city. Atmosphere is handling media relations/online PR and proximity#ttp handles web design and ATL. Read More