Well as far as we know it is... From next friday we'll be running pub quizzes on Twitter for Irish Whiskey brand Bushmills. The idea is pretty simple starting at lunchtime we'll send out questions (to which the answer won't be easily found on google) and we'll select a winner from people that send us a correct response to all questions. The activity is part of a TTL (through the line) promotion that gives away the Bushmills company car go to www.bushmills.co.za ... Read More

Our Joburg office had to order nearly 90kg of multicoloured jellybeans for a media drop to celebrate Plascon's national colour day. We suspect there's going to be some sore but happy tummies around the nation's radio stations where they were delivered this morning. The Atmosphere team in both offices made a special effort to add some colour to our outfits (i'm wearing a rather fetching pair of yellow converse for example). - Dan Read More

ghd Revelations was an event conceived and created by Atmosphere in collaboration with Hammer Live Brands (also part of King James). The aim of the event was to create a visually stunning illustration of the creative potential of ghd stylers and products and bring the brand to life for a core group of influncers. Consumers applied to the attend the event at a microsite, www.ghdstylediary.co.za, and the event was supported by extensive media relations and social media marketing. The event itself was a creative ... Read More

We're really proud of the campaign just launching today for Capitec Bank, The Capitec Bank Youth Prosperity Survey. Aimed at connecting with young people and their parents, the survey, concieved by Atmosphere, takes a look at young adults attitudes and aspirations in relation to wealth. To support the campaign we collaborated with the hotshots over at Cow Africa to create a microsite that hosts the survey's findings and includes an interactive quiz on spending habits and vox pops. In its first day the ... Read More

We're currently working alongside proximity#ttp to  publicise a campaign to get South Africans to reevaluate the content of The Economist. The campaign is centred around a blog on the unexpected side of Johannesburg www.theunexpected.co.za.The blog features a number of individuals actively involved in shaping the cities culture, business and science writing on what they personally find unexpected about the city. Atmosphere is handling media relations/online PR and proximity#ttp handles web design and ATL. Read More

We've just launched a new microsite www.ghdstylediary.co.za for hair beauty brand ghd to support its spring/summer campaigns (conceived and managed by Atmosphere). The aim of the site is to act as a platform to communicate about local events and activities. It also allows consumers to register for events. The first of three PR driven campaigns for the brand has just kicked off with the search for a video diarist. After an audition process in August the winner will make four short webisodes about ... Read More

kulula were recently approached by the producer of Z News to support their campaign to get the satirical puppet show finally on the air by providing flights for the cast and crew. At short notice we arranged a photo call at the airlines cabin simulator in Jo'burg. The result was some great coverage for both Z News and kulula including City Press, Rapport, The Times iol, iafrica, Carte Blanche and Zoopy.com amongst others. This was our photo call announcement: While The Z News puppets ... Read More

Atmosphere was recently appointed by Parmalat to run a social media campaign for iconic flavoured milk drink Steri Stumpie. We're busy putting the finishing touches to an intergrated campaign alongside King James RSVP and Mnemonic. Over the next few months we'll be doing creative drops of Steri Stumpie and other goodies amongst online "noise makers". We also have put together some fun ways of creating talking points around the brand. For more on our campaign check out the Steri Stumpie blog at steristumpie.com ... Read More

Challenge: When Reviva Technology retained Atmosphere, seven months after the Fitflop brand had launched in South Africa, their average monthly sales had halved, following an initial burst when the shoes hit stores. As a new brand owned by a start-up company, there was little budget available to embark on costly brand activations or an above-the-line campaign but it was evident that consumer awareness needed to be increased to strengthen the brand’s positioning in the local market, with a resultant impact on sales. Solution: Atmosphere ... Read More

This was filmed at the Cape Town ghd style lounge event and gives a taste of what happened, who went and what they thought. Read More