This was filmed at the Cape Town ghd style lounge event and gives a taste of what happened, who went and what they thought. Read More

The final ghd style lounge of the year was held in Cape Town on Friday. The campaign (conceived and put together by Atmosphere) mixed online and social network marketing, events and plenty of traditional PR. It basically worked like this. 1: We pitched the events to the what's new/fashion news and events pages of Longlead press (magazines with 3-4 months lead time) in advance of the event. 2: We worked with a stylist and photographer to create a transportable pop-up hair salon and self-portrait ... Read More

Initiated by Atmosphere Communications, 24.com recently completed the largest survey of South Africa’s blogosphere. From October 24 to November 7, nearly 20 percent of the estimated 5000 active bloggers in country participated in the survey.  Bloggers and mainstream journalists were quick to respond and comment on the results, many of which were highly insightful.  For more information about the results, as well as profiles of six local bloggers, visit: http://blogs.24.com/blogsurvey/bloggers.htm Following is a selection of some of the more interesting stats from the ... Read More

We recently launched a design competition with KWV to celebrate its 90th Anniversary. In collaboration with eco-fashion label Give-It-Bag we've invited young designers to submit graphic designs for the front of a wine cooler bag. The bag will be made from recycled shipping bags and sold at the KWV wine emporium in the new year. As soon as we have the winning design we'll also be profiling the bags in lifestyle magazines. This is part of a wider campaign to make consumers ... Read More

The Baileys Trunk Show took place recently at Art Extra in Joburg. Baileys wanted to connect with 27-35 year old style-conscious consumers and boost the premium credentials of the brand. We suggested the social end of fashion (i.e. shopping) as a platform. There were a couple of reasons for this, firstly, although we thought fashion made lots of sense considering the audience and the amount of media which cover fashion, there was also a lot of clutter so we wanted to find ... Read More

We held the national final of the Triumph Inspiration Awards in Cape Town in late 2008. It went rather well... this is the case study: Aim: Triumph International launched a global design competition, the Triumph Inspiration Award, in 2008. South Africa was one of over 30 countries that participated in the competition which challenged young fashion design students to submit a design sketch illustrating their interpretation of the theme, Female Fascination. Three design schools in South Africa participated in the inaugural year with a ... Read More