Atmosphere arranged a fun speed-dating event, at Sinn’s in Wembley Square, for our Sanlam Personal Finance spokespeople and selected journalists to interact and get to know each other better. Time constraints kept the pace up as the speed-daters hurriedly gathered as much information as possible about their partner before they had to move on. The one-on-one sessions were designed to build direct relationships between the media and Sanlam spokespeople in a useful and memorable way. Read More

It was a three-month clandestine operation. We were sworn to total secrecy and anyone mentioning the word “internet” was threatened with instant decapitation. But finally we were allowed to reveal the big news from our longest-standing client, MWEB, late last week. And it was worth the wait. MWEB, with backing from its parent company, Naspers announced the launch of the cheapest, unlimited internet access in South Africa. The move, which surprised the market, meant that South Africans are a step closer to being ... Read More

Atmosphere got a taste of South Africa’s vibrant soccer world when we announced our client Sanlam’s latest sponsorship, the Sanlam Kay Motsepe Cup on 4 Feb -  the biggest sponsorship in the history of South African schools football.Valued at R30-million over five years, it is co-funded by Sanlam, the Motsepe Foundation and the Sanlam Ubuntu Botho Community Development Trust. Our Joburg team sprang into action to put together the media launch in just three days. Attended by bigwigs Patrice Motsepe, King Zwelithini ... Read More

Atmosphere recently launched the Friendship 2.0 survey on behalf of MWEB. The survey was created by us (and carried out by TNS) to fill the information gap locally on how social networking is changing relationships and position MWEB as the experts on web in SA. There have been some great media results including extensive radio, print and online coverage. Here are some of the findings: Users in South Africa The survey revealed that the average age of Facebook users in South Africa is 33; ... Read More

Our client, Sanlam Private Investments (SPI), turned 10-years-old in 2009 and Atmosphere suggested that it launch an Innovation Awards campaign among students to celebrate this milestone. We chose to run them in creative fields which would appeal to SPI’s high net worth clients who have a passion for the finer things in life (interior design, culinary arts, jewellery design and fashion design are examples). We set to work finding the crème de la crème of educational institutions in these categories and challenged ... Read More

Atmosphere organised the media launch of ZA NEWS on behalf of kulula.com on 6th October. ZA NEWS is a satirical news show co-created by Zapiro and Thierry Cassuto that will be "broadcast" on Mail & Guardian Online. kulula.com is headline sponsor for the first season which runs until the end of the year. The show runs daily (Tuesday - Saturday). Read More

“According to research from Sanlam Employee Benefits (SEB) - one of our key financial clients - South Africans are saving more towards retirement (even in the recession) but it is still not nearly enough. Our country has one of the lowest savings rates in the world and many of us won’t have enough money to maintain our lifestyle after we stop working. Each year, SEB 2009 BENCHMARK™ Symposium produces comprehensive research into SA’s retirement industry, released at seminars and via the media to ... Read More

Atmosphere’s Pheliswa recently starred in a True Love advertorial for our newly expanded client Sanlam (previously we did work only for the investments cluster). Giving very valuable tips on getting out of debt, the advertorial is part of a series offering guidance to True Love readers on managing their finances. Phely seems to have missed her calling – if only she had a (good) few more inches in height…         Read More

We recently invited business and trade media to take a spin on kulula's flight simulator in Jo'burg. This was part of a morning which included a meeting with joint CEOs Gidon and Erik, a tour around the Operations Centre and finally an attempted take-off and landing at Jo'burg airport (simulated of course). Atmosphere also had a quick go (thanks kulula!!) with uh mixed results, but at least everyone could walk away and that's the main thing (even if we parked the plane ... Read More

Challenge In competing for a commercial WiMAX licence, MWEB needed to convince the communications regulator (ICASA) of its credentials and abilities to successfully roll out a WiMAX network. At the time, WiMAX was a brand new technology of which little was understood and MWEB had no commercial product to offer. MWEB ran a trial of the technology with 1000 home and business users in Cape Town and Johannesburg. Solution Atmosphere Communications developed a high impact, multi-dimensional communications programme to publicize the trial and MWEB’s capabilities ... Read More