Challenge: Public relations needed to play a significant role in helping Sanlam Investment Management become a competitive player in the financial services industry, rather than just the manager of Sanlam Group policy money. It needed to help SIM attract top investment experts and build its own strong brand. Solution: Our strategy was to use a focused, layered media relations campaign to change perceptions and build reputation. As we were dealing with some 20 individual spokespeople within the investment division, it was imperative that we structured ... Read More

A concept that recently went down quite well with bloggers was the ‘JSE building to let’ banner by our client, Sanlam Investment Management.  In light of the tough economic times, Sanlam Investment Management wanted to make a statement and worked with its ad agency, Jupiter Drawing Room, to create a banner that read, ‘To Let' to hang outside the home of the SA stock exchange. The headline that follows the ‘To Let' sign reads: “It's hard not to worry”. The large sign certainly ... Read More

The business team launched a new private equity company, Coast2Coast, in July 2008. We were lucky because the two owners of the business made our job easy. Not only are Gary Shayne and Cris Dillon both self-made men who are using their own funds to invest in thriving South African businesses, but MD Gary actually managed to build a number of highly successful companies in Zimbabwe during the height of the country’s troubles – no mean feat. Atmosphere was very pleased with ... Read More

Our MWEB team recently searched South Africa for its geekiest sharpest tech mind (i got stuck on question 3...). If you think you're a contender take the online test here: mwebgadgetgenie.co.za. A particular treat if you remember 80s computer games. Read More

From the Weekend Argus + Saturday Star: From Sawubona: From Engineering News: Union Swiss is one of South Africa's leading exporters of skincare products and we handle their corporate PR (not the products specifically). Our job is to bring the way the company does business to life through the media. Read More