Another cheeky piece of PR for kulula that made global headlines! This time the airline offered to pay lobola for Kate Middleton on behalf of Prince William. As well as telling the media what the airline was up to we created a Facebook tool that allowed South African's to give us their opinion on how many cow's we should be sending over. The activity has achieved over R2 million of coverage and as well as hitting most news media in South Africa ... Read More

A rather splendid little video put together to show off our integrated campaign with King James for kulula during that big sporting event earlier in the year. It won a Gold Loerie and we believe shows what happens when there is a level creative playing field amongst disciplines to come up with ideas. Probably the most fun we had in 2010... Read More

In collaboration with our sibling agencies King James and Mnemonic we've just launched +one - a virtual agency that pools together some of the great social media experience existing in various parts of the group. +one turns the marketing monologue into a dialogue. Formed from members of King James RSVP, Atmosphere and Mnemonic we are a cross-discipline creative team that craft cunning cross/social and media-independent campaigns. Advertising is changing and we believe our new environment requires completely new skills and approaches. +one is a ... Read More

Atmosphere recently launched the Friendship 2.0 survey on behalf of MWEB. The survey was created by us (and carried out by TNS) to fill the information gap locally on how social networking is changing relationships and position MWEB as the experts on web in SA. There have been some great media results including extensive radio, print and online coverage. Here are some of the findings: Users in South Africa The survey revealed that the average age of Facebook users in South Africa is 33; ... Read More

Based on the insight that most people’s inflight entertainment for short haul trip these days is on there iPod we have put together a pilot podcast that is now available on the kulula air home page. The idea was to find some interesting local personalities to interview that would be of interest for both business and leisure travellers on the airline. We invited Seth from 2oceansvibe, brad from beer salon &Union, Thierry from Z News and The Kings of Vegas along for ... Read More

We're really proud of our first Bookmark Award for the social media campaign for Steri Stumpie. We were up against some fierce competition and given the activity was only four months old when we submitted the entry I think we did pretty well. If you want to know more about our work, alongside King James RSVP and Mnemonic  for Steri Stumpie check out this post  or visit the Steri blog.  Read More

Our social media activity for Steri Stumpie has gone from strength-to-strength over the last couple of months. We've had some amazing feedback on the campaign which lives across a blog, Facebook and Twitter.  Our aim is to incite and encourage fans of the brand to send us content (photos/videos etc) that display their love for the brand. Each month we also choose one official unofficial brand ambassador who recieve a performance from their very own marching band. The campaign is a collaboration ... Read More

Well as far as we know it is... From next friday we'll be running pub quizzes on Twitter for Irish Whiskey brand Bushmills. The idea is pretty simple starting at lunchtime we'll send out questions (to which the answer won't be easily found on google) and we'll select a winner from people that send us a correct response to all questions. The activity is part of a TTL (through the line) promotion that gives away the Bushmills company car go to www.bushmills.co.za ... Read More

We're currently working alongside proximity#ttp to  publicise a campaign to get South Africans to reevaluate the content of The Economist. The campaign is centred around a blog on the unexpected side of Johannesburg www.theunexpected.co.za.The blog features a number of individuals actively involved in shaping the cities culture, business and science writing on what they personally find unexpected about the city. Atmosphere is handling media relations/online PR and proximity#ttp handles web design and ATL. Read More

We've just launched a new microsite www.ghdstylediary.co.za for hair beauty brand ghd to support its spring/summer campaigns (conceived and managed by Atmosphere). The aim of the site is to act as a platform to communicate about local events and activities. It also allows consumers to register for events. The first of three PR driven campaigns for the brand has just kicked off with the search for a video diarist. After an audition process in August the winner will make four short webisodes about ... Read More