May 11, 2010
‘Free’ campaign launched to encourage a shift in banking behaviour
Cape Town, 4 May, 2010: In a first for the local banking industry, Capitec Bank - the only South African brand to be included in the Credit Suisse 27 Great Brands of Tomorrow report - announced today that for the next three months as of May 1, 2010, all cash withdrawals from participating retailers will be free. This bold initiative is part of the bank’s commitment to foster a change in South Africans’ ... Read More
May 11, 2010
First-rate centre launched to assist international, domestic visitors with provincial travel during and post World Cup
Cape Town, 26 April, 2010: With just 45 days to go to the World Cup 2010 kick-off, the V&A Waterfront, one of Cape Town’s most iconic travel and leisure destinations, this week announced the launch of its new easily accessible information centre. A collaboration with tourism bodies Cape Town Tourism and Cape Town Routes Unlimited, the centre will provide first-rate tourism assistance such as facilitating travel arrangements ... Read More
May 11, 2010
Local artists and fencing from Robben Island to feature in celebration of freedom and culture
Cape Town April 7, 2010: In the lead up to the FIFA World Cup and to celebrate the 20th anniversary of Nelson Mandela’s release from prison, the V&A Waterfront this week launched a unique arts exhibition that will run until Freedom Day on April 27th. Entitled “Time on our hands”, this initiative forms part of the V&A Waterfront Expressions of Art exhibition and is a collaboration with local ... Read More
May 7, 2010
Categories: News
Atmosphere, the most awarded PR agency in South Africa for the last two years, is in desperate need of a PR Hero for their brand communications team. You’ll need between 2-4 years experience and probably be an Account Manager or Senior Account Manager at the moment. As we believe in developing creative PR campaigns you’ll be required to think up cutting edge ideas for our clients which include the likes of kulula, ghd, Fairview, KWV Wines, Virgin Active and Steri Stumpie (exact ... Read More
May 1, 2010
Cape Town, April 2010: The V&A Waterfront, Cape Town’s oldest working harbour and iconic retail, leisure and hospitality destination, has secured the exclusive right to host the 50m high Wheel of Excellence as one of its attractions for local and international visitors over the upcoming FIFA World Cup tournament.
The Wheel of Excellence, a fully illuminated giant wheel will feature 36 fully enclosed luxury cabins which will treat visitors to a unique sightseeing opportunity - providing an eagle eye view of the V&A ... Read More
Apr 19, 2010
Categories: News
April 2010, Cape Town: Atmosphere Communications – the most awarded PR agency by PRISA for a second year in a row – started 2010 with an unprecedented growth spurt of new blue chip clients during the first quarter of 2010 including V&A Waterfront, Sanlam Personal Finance, KWV Wines, Comair, Fairview and Bio Oil. To help ensure a consistent approach to delivering creative PR campaigns the agency has also established a creative director position.
South Africa’s most visited destination, the V&A Waterfront selected Atmosphere ... Read More
Apr 3, 2010
Ok so this was an April Fools joke. But believe it or not kulula's attempt to trademark the sky did have a few people going for a while. The announcement came the week after kulula made headlines around the world for its cheeky new advertising campaign and the subsequent unamused reaction from FIFA. For April Fools we issued a release claiming to have trademarked the sky between 10000 ft and 35000 ft. We also produced a handy PDF guide to the trademark ... Read More
Apr 2, 2010
Atmosphere scooped the most awards at the PRISMs for a second year in a row! We usually only brag on behalf of our clients so do forgive us if we sing our own praises for a change. The haul included 4 gold and 5 silver and ranged from financial services through to social media. We believe it really shows that our approach of building creative platforms and a focus on business results pays off. We'll post some of the case studies in ... Read More
Mar 25, 2010
It was a three-month clandestine operation. We were sworn to total secrecy and anyone mentioning the word “internet” was threatened with instant decapitation. But finally we were allowed to reveal the big news from our longest-standing client, MWEB, late last week. And it was worth the wait.
MWEB, with backing from its parent company, Naspers announced the launch of the cheapest, unlimited internet access in South Africa. The move, which surprised the market, meant that South Africans are a step closer to being ... Read More
Feb 28, 2010
In collaboration with our sibling agencies King James and Mnemonic we've just launched +one - a virtual agency that pools together some of the great social media experience existing in various parts of the group.
+one turns the marketing monologue into a dialogue. Formed from members of King James RSVP, Atmosphere and Mnemonic we are a cross-discipline creative team that craft cunning cross/social and media-independent campaigns.
Advertising is changing and we believe our new environment requires completely new skills and approaches. +one is a ... Read More