The ghd style lounge is now in its second year and touring Cape Town, Joburg and Durban at the moment. Conceived by Atmosphere the event is (as far as we know) the world's only pop-up hair salon. We've worked with sister agency Hammer to create the travelling salon and Cow to create the digital elements of the campaign. The activity was designed to create multiple touchpoints with consumers integrating PR, social media and events to educate and inspire consumers. A limited number of ... Read More

We're really proud of our first Bookmark Award for the social media campaign for Steri Stumpie. We were up against some fierce competition and given the activity was only four months old when we submitted the entry I think we did pretty well. If you want to know more about our work, alongside King James RSVP and Mnemonic  for Steri Stumpie check out this post  or visit the Steri blog.  Read More

Cape Town, November 2009: While you might be worried about the effect of modern technology on your children, the reality is they are growing up in a digital age where Google is the new encyclopedia and Facebook is the new meeting place. And while today’s kids are completely comfortable with computers, cell phones and the Internet, it’s often parents who are more hesitant about embracing technology. Carolyn Holgate, GM of MWEB Connect, South Africa’s leading Internet Service Provider says that for parents who ... Read More

Cape Town, November 2009: Does the idea of going on a long December holiday break make you feel giddy and excited? Are all your ‘must have’ holiday items – sunscreen, hats, spending money packed and ready? But have you given any thought to what happens to the important assets which you’ll leave behind? Santam, South Africa’s leading short-term insurer, has prepared a list of tips to ensure you leave your house and your assets are as secure as possible, so that you can ... Read More

Results from Sanlam Investment Management (SIM) Investor Confidence Index - a monthly survey conducted by the Institute of Behavioral Finance among institutional investors and financial intermediaries Cape Town, October 2009: The October results of the Sanlam Investment Management (SIM) Investor Confidence Indices surveys showed declines in all surveyed subsets except the crash confidence index. Most noticeably it showed almost a complete reversal of the unexpected jump in the valuation index that happened in the previous month. Frederick White, head of SIM asset allocation research said, ... Read More

Our social media activity for Steri Stumpie has gone from strength-to-strength over the last couple of months. We've had some amazing feedback on the campaign which lives across a blog, Facebook and Twitter.  Our aim is to incite and encourage fans of the brand to send us content (photos/videos etc) that display their love for the brand. Each month we also choose one official unofficial brand ambassador who recieve a performance from their very own marching band. The campaign is a collaboration ... Read More

Atmosphere organised the media launch of ZA NEWS on behalf of kulula.com on 6th October. ZA NEWS is a satirical news show co-created by Zapiro and Thierry Cassuto that will be "broadcast" on Mail & Guardian Online. kulula.com is headline sponsor for the first season which runs until the end of the year. The show runs daily (Tuesday - Saturday). Read More

“According to research from Sanlam Employee Benefits (SEB) - one of our key financial clients - South Africans are saving more towards retirement (even in the recession) but it is still not nearly enough. Our country has one of the lowest savings rates in the world and many of us won’t have enough money to maintain our lifestyle after we stop working. Each year, SEB 2009 BENCHMARK™ Symposium produces comprehensive research into SA’s retirement industry, released at seminars and via the media to ... Read More

Well as far as we know it is... From next friday we'll be running pub quizzes on Twitter for Irish Whiskey brand Bushmills. The idea is pretty simple starting at lunchtime we'll send out questions (to which the answer won't be easily found on google) and we'll select a winner from people that send us a correct response to all questions. The activity is part of a TTL (through the line) promotion that gives away the Bushmills company car go to www.bushmills.co.za ... Read More

Our Joburg office had to order nearly 90kg of multicoloured jellybeans for a media drop to celebrate Plascon's national colour day. We suspect there's going to be some sore but happy tummies around the nation's radio stations where they were delivered this morning. The Atmosphere team in both offices made a special effort to add some colour to our outfits (i'm wearing a rather fetching pair of yellow converse for example). - Dan Read More