We are very excited to let you know that Atmosphere has been selected as the exclusive SA partner of the Public Relations International Organisation (PROI). PROI is the largest partnership of independently owned market-leading PR agencies in the world with 50 partners in 120 cities in 40 countries globally. PROI met with a number of local agencies in sub-Saharan Africa and Atmosphere was extremely pleased to have been selected as their exclusive local partner. We’ve had several approaches by international players for alliances ... Read More

Our social media team +one recently launched the new coffee flavour for Steri Stumpie with an oddball keynote speech (that may have had a certain resemblance to the style of a global technology company). Bloggers and fans were invited to a special event at The Labia cinema in Cape Town where they could learn about the new flavour. Check out www.steristumpie.com for more on the launch. Read More

The excitement and nerves were evident among SA’s top entrepreneurs as they waited to find out who would be crowned as the Sanlam/ Business Partners Entrepreneur of the Year for 2010, at the winning ceremony in Sandton last Thursday night. It was an inspirational night as the overall winner and the category winners, shared their tales of entrepreneurial success…and failure…and ultimately success. Martin Beyers of CERadvance, was the overall winner, possessing all the qualities typical of a successful entrepreneur. The 2010 competition, run ... Read More

It's possible you may have seen two outlandish Mayans wandering around South Africa armed with a ghetto blaster. They were created by Atmosphere to draw attention to a party client J&B is throwing Mexico later this month. The idea is that consumers see them out and about in nightclubs/bars and events and make the connection with the ATL ads for the event. They've created plenty of buzz online interacting with bloggers and other online noisemakers. Read More

We recently helped our client, Chevron South Africa, launch a newly refurbished and fully stocked library and learning centre at the Inkwenkwezi Secondary School in Du Noon. The library was officially opened by the Minister of Basic Education, Mrs. Angie Motshekga, MP on 26 October 2010. The library upgrade, as well as the appointment of a full time librarian and an assistant to manage the facility, was funded by Chevron South Africa as part of its Energy for Learning programme. This is ... Read More

A rather splendid little video put together to show off our integrated campaign with King James for kulula during that big sporting event earlier in the year. It won a Gold Loerie and we believe shows what happens when there is a level creative playing field amongst disciplines to come up with ideas. Probably the most fun we had in 2010... Read More

Dan recently spoke at the Integrated Marketing Conference in Cape Town. You can check out his presentation here: PR and the power of earned media for brands View more presentations from danpinch. Read More

Atmosphere has been in party mode this week after picking up three Loeries at last weekend's awards. Despite being a PR agency in a sea of Ad agencies we took home a Bronze for kulula's world cup print ads (not PR i know but we helped conceive some of them specifically to get media coverage), a Bronze for ghd revelations (personally im really proud of this one as it was creatively led by Atmosphere) and a gold for mixed media again for ... Read More

  This month we launched SA’s first art advisory service, by Sanlam Private Investments (SPI), at the trendy Circa on Jellicoe art gallery in Rosebank. Art fundis and journalists gathered to hear more about this service, that will help aspiring and current art collectors build up a valuable art collection, by giving advice on buying and selling art, and managing an art collection to best preserve its value. Speaking at the launch, Sanlam’s art curator Stefan Hundt said that with the right advice ... Read More

We've recently started working with two well known whisky brands (with very different audiences) from brandhouse. Bell's and J&B join Bushmills Irish Whiskey to ensure our bar is very well-stocked indeed. Just for some variety we're also starting work on Roodeberg this month a great blend with tons of stories behind it from KWV. We'll be working on both a local PR brief and a global social media one with our social media team +one. There is some fun ideas from all the ... Read More