We've just been appointed to launch the SLOW lounges in Cape Town, Joburg and Durban airports. The domestic lounges, launched by Comair (who operate British Airways in SA as well as kulula), are beautifully designed spaces created to make the journey as much of an experience as the destination. Facilities include a spa (in Cape Town), private meeting rooms, in-house chef, Nintendo games room and interior design crafted by Tonic. Over the next few months we'll be getting the word out to ... Read More

kulula is gearing up for the World Cup with a burst of activity. First off the latest design for one of their new 737-800's went supernova on the blogosphere (before the plane even touched down in South Africa). The story pretty much sold itself (but we were responsible for seeding it with some key bloggers). Coverage included some of the world's biggest blogs including Boing Boing (which crashed local blogger Chris Rawlinson's site when it linked to him) and Gizmodo. We then ... Read More

Atmosphere got a taste of South Africa’s vibrant soccer world when we announced our client Sanlam’s latest sponsorship, the Sanlam Kay Motsepe Cup on 4 Feb -  the biggest sponsorship in the history of South African schools football.Valued at R30-million over five years, it is co-funded by Sanlam, the Motsepe Foundation and the Sanlam Ubuntu Botho Community Development Trust. Our Joburg team sprang into action to put together the media launch in just three days. Attended by bigwigs Patrice Motsepe, King Zwelithini ... Read More

Atmosphere recently launched the Friendship 2.0 survey on behalf of MWEB. The survey was created by us (and carried out by TNS) to fill the information gap locally on how social networking is changing relationships and position MWEB as the experts on web in SA. There have been some great media results including extensive radio, print and online coverage. Here are some of the findings: Users in South Africa The survey revealed that the average age of Facebook users in South Africa is 33; ... Read More

January 2009 Paarl, South Africa: KWV Wines will start 2010 with the launch of a global online marketing campaign. The activity will include the launch of a new website, http://www.kwv-wines.com, with closely integrated social media elements such as online videos and content on Facebook and Twitter. Two blogs will also be launched as part of the activity to give consumers a behind the scenes view of how the wines are produced: www.life.kwv-wines.com (for the KWV Lifestyle and KWV Reserve brands) and www.style.kwv-wines.com ... Read More

Atmosphere recently launched the Kulula beach index for kulula.com. We worked with a freelance economist to figure out the cheapest beach destinations in South Africa - just in time for the summer holiday season. To get the figures we looked at the price of fish & chips amongst other typical holiday costs for a family of four. Stillbaai in the Western Cape came out as the cheapest and Camps Bay in Cape Town (maybe not surpisingly) came out as most expensive. The ... Read More

Based on the insight that most people’s inflight entertainment for short haul trip these days is on there iPod we have put together a pilot podcast that is now available on the kulula air home page. The idea was to find some interesting local personalities to interview that would be of interest for both business and leisure travellers on the airline. We invited Seth from 2oceansvibe, brad from beer salon &Union, Thierry from Z News and The Kings of Vegas along for ... Read More

Our client, Sanlam Private Investments (SPI), turned 10-years-old in 2009 and Atmosphere suggested that it launch an Innovation Awards campaign among students to celebrate this milestone. We chose to run them in creative fields which would appeal to SPI’s high net worth clients who have a passion for the finer things in life (interior design, culinary arts, jewellery design and fashion design are examples). We set to work finding the crème de la crème of educational institutions in these categories and challenged ... Read More

Results from Sanlam Investment Management (SIM) Investor Confidence Index - a monthly survey conducted by the Institute of Behavioral Finance (IBF) among institutional investors and financial advisors Cape Town, November 2009: The November results of the Sanlam Investment Management (SIM) Investor Confidence Indices survey reflected that respondents increasingly consider the equity market to be expensive. Together with a view of an expensive market, expected returns from equities continue to decline. Frederick White, head of SIM asset allocation research said, “The Valuation Confidence Index dropped to ... Read More

The ghd style lounge is now in its second year and touring Cape Town, Joburg and Durban at the moment. Conceived by Atmosphere the event is (as far as we know) the world's only pop-up hair salon. We've worked with sister agency Hammer to create the travelling salon and Cow to create the digital elements of the campaign. The activity was designed to create multiple touchpoints with consumers integrating PR, social media and events to educate and inspire consumers. A limited number of ... Read More